Cleaning Company
Cleaning Company
You told us your previous recipient posts were near identical, with only the name changed. Every piece in this pack is built to show the opposite. The recipients below are real, taken from your current posting sheet, and no two posts share a structure, an opening line or a layout.
Each post is written from the recipient's sector, location and story. Two food businesses appear in this pack, and you'll see their posts have nothing in common.
Content is shared across platforms but never copy-pasted. Section B takes one recipient and shows the same story told four different ways.
Careful wording throughout: recognized for, honoured with, recipient of. Regulated sectors get factual copy and a pre-approval step. No bought-award language, ever.
Six current recipients from your sheet, six different treatments. First half of the month content.
Sports Physio UK, recognized as Leading Independent Sports Injury & Physiotherapy Clinic, Greater Manchester 2026. Same recognition, four scripts. This is what "mostly shared, but adapt" looks like in practice.
Facebook: community angle, warm congratulations, one emoji. Written to be shareable by the clinic and local sports clubs.
LinkedIn: the professional angle. Why independence matters, no emoji, no hashtag pile. Same graphic, different story.
Instagram: punchy and relatable, square graphic, hashtags carry the discovery. Caption is a third of the Facebook length.
| Time | On screen |
|---|---|
| 0-3s | Diamond sting, text: "Greater Manchester, this one is yours" |
| 3-9s | Award graphic build: title reveals line by line |
| 9-13s | "Congratulations Sports Physio UK" + clinic clip if supplied |
| 13-15s | End card: "Nominate a business · link in bio" |
TikTok: video-led, human, still professional. Winner reveals become a recurring branded format the audience learns to recognize.
Second half of the month: nomination drives, category spotlights and credibility content that sends people to the nomination page.
Lower cadence, video-led, two to three per week. Modern and human, never gimmicky. Both scripts below use templated motion graphics we produce, plus your trophy and certificate assets.
| Time | Script |
|---|---|
| 0-3s | Hook text over diamond sting: "You can nominate any UK business for an award" |
| 3-10s | "Step one. Go to the nomination page. Tell us who they are and why they stand out. It takes about five minutes." |
| 10-18s | "Step two. Our team reviews every nomination, looking at the business, what they do and what makes them different." |
| 18-26s | "Step three. Recognised businesses receive a personalized award title and certificate, with trophies and a full website feature as part of their package." B-roll: trophy and certificate assets. |
| 26-30s | End card: "Know a business that deserves it? Link in bio." Logo close. |
Why this works: a permanent pinned explainer that answers the most common question and feeds the nomination page. Voiceover or on-screen text versions both work.
Compliance: "our team reviews every nomination" is factual. No public voting or independent judging implied.
| Time | Script |
|---|---|
| 0-3s | Hook: close-up trophy b-roll, text: "So what do recipients actually get?" |
| 3-8s | "A personalized award title, tailored to their sector and location." Show real title examples on screen. |
| 8-13s | "A digital certificate and award logo for their website, proposals and email signature." Certificate assets from your folder. |
| 13-17s | "A trophy for the shelf, and a full feature article on our website." Trophy shot, scroll of a winners page article. |
| 17-20s | End card: "Recognition that works as hard as they do. Link in bio." |
Why this works: shows the tangible value of recognition using assets you already have in the Drive folder, so it can be produced this week without filming.
Compliance: shows only what packages genuinely include, and we will confirm exact inclusions per package tier with Damien before production. No results or exposure figures.