Relay Terms of Service
Last updated: June 14, 2026
These terms govern your use of Relay, the business telephone number and AI call answering service provided by DP Online Marketing Ltd. Please read them before you sign up. By completing sign-up and ticking the agreement box you accept these terms.
1.Who we are
Relay is provided by:
| Legal entity | DP Online Marketing Ltd (trading as "DPOM" and "Relay") |
|---|---|
| Registered office | The Cottage, Lindpet House, Market Place, Grantham, Lincolnshire, NG31 6LJ, United Kingdom |
| Company number | 07767923 |
| sales tax number | 154 2509 24 |
| Contact | accounts@dpom.co.uk |
In these terms "we", "us" and "our" mean DP Online Marketing Ltd. "You" and "your" mean the business that signs up for Relay.
2.What Relay is
Relay gives your business a local telephone number. Depending on the plan you choose, that number either:
- rings straight through to your own mobile or landline (the "Just the number" plan), or
- is answered by an AI receptionist that takes the call in your business name, handles the inquiry, captures the caller's details, and sends you a summary by text and email (the Relay 50, 125 and 250 plans).
Relay is a business service for use in the United Kingdom. It is not a consumer product and is not intended for personal or residential use.
3.Sign-up and your number
When you sign up we reserve a number for you straight away. The service goes live once your first payment is taken. If you choose a plan with AI answering, your AI receptionist is configured shortly after sign-up using the information you provide.
You confirm that the information you give us at sign-up (including your business details, your name, your email and the mobile or landline number calls forward to) is accurate, and that you are authorized to enter into this agreement on behalf of your business.
4.Pricing and payment
Our plans are:
| Plan | Price (excl. sales tax) | Included |
|---|---|---|
| Just the number | $28 / month | Your number, forwarded to your phone, 600 forwarded minutes fair use |
| Relay 50 | $99 / month | AI answers up to 50 calls a month |
| Relay 125 | $199 / month | AI answers up to 125 calls a month, screened transfers |
| Relay 250 | $349 / month | AI answers up to 250 calls a month |
All prices exclude sales tax, which is added at the prevailing rate. Payment is taken monthly in advance by card through our payment processor, Stripe. By signing up you authorize us to take the monthly fee, plus any extra-call charges, from your card until the agreement ends.
Extra calls. If your AI plan handles more than its included number of calls in a month, additional answered calls are charged at $2.10 each (excl. sales tax) on your next invoice.
Fair use. All plans include up to 600 forwarded minutes per month. This covers normal business use. If usage is persistently and significantly above this we will contact you to agree a suitable plan.
We may change our prices. If we increase the price of your plan we will give you at least 30 days' notice by email, and you may cancel before the change takes effect if you do not wish to continue.
5.What Relay does and does not do
- Relay answers inbound calls only. You cannot make outbound calls from your Relay number.
- Relay cannot take emergency or 999 calls. It is not a replacement for a working phone line in an emergency. If you or a caller has an emergency, hang up and dial 999 from another line.
- Relay does not give medical, legal or financial advice and will not handle card payments over the phone.
- The AI receptionist works from the information you give us about your business. It aims to be accurate and helpful but, like any answering service, it may occasionally mishear or misunderstand a caller. You are responsible for reviewing the summaries and recordings we provide and following up with callers.
- Numbers are for UK forwarding only. Forwarding to international or premium-rate numbers is not supported.
6.Your responsibilities
You agree to:
- use Relay only for lawful business purposes;
- keep your forwarding number, contact details and payment details up to date;
- not use Relay for anything unlawful, abusive, fraudulent, or to harass or mislead callers;
- not resell, rent out or share your number or the service with another business; and
- comply with all laws that apply to your business and its calls.
We may suspend or end the service immediately if we reasonably believe it is being used unlawfully or in breach of these terms.
7.Call recordings and data
Calls to your Relay number may be recorded and transcribed so that we can give you a recording, a transcript and a summary of each call. Recordings and transcripts are made available to you in your Relay dashboard and are kept for around 30 days, after which they are deleted.
We process personal data in line with our Privacy Policy. You are the data controller for the personal information your callers share with you through Relay, and you are responsible for handling that information lawfully, including telling your callers about call recording where required.
8.Canceling
Relay is a monthly rolling agreement with no minimum term. You can cancel at any time from your Relay dashboard. Cancellation takes effect at the end of the month you have already paid for, and you will not be charged again. We do not provide refunds for the remainder of a paid month.
9.Missed payments
If a payment fails we will try to take it again over a short period (around two weeks) and let you know. If it remains unpaid after that, we will suspend the number and the service stops working. A suspended number is held for 45 days in case you settle and resume. After 45 days the number is released and may no longer be available to you. You are responsible for any charges due up to suspension.
10.Keeping your number / porting out
The number is provided to you for use with the service. Once your account is fully settled (all amounts paid and no outstanding balance) you may ask us to port your number to another provider, and we will not charge a port-out fee. We cannot transfer a number while there is money owing or while the account is suspended for non-payment.
11.Availability
We work hard to keep Relay running around the clock, but the service relies on third-party telephone and AI networks and on the internet, and we cannot guarantee it will be uninterrupted or error-free. We may carry out maintenance and will try to keep any disruption to a minimum. Relay should not be relied upon as your only means of being contacted for urgent or safety-critical matters.
12.Our responsibility to you
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited by law.
Subject to that, and because Relay is a business service:
- we are not liable for any loss of profit, loss of business, loss of contracts, or loss of anticipated savings, or for any indirect or consequential loss; and
- our total liability to you in any 12-month period is limited to the total fees you paid us for Relay in that period.
13.Changes to these terms
We may update these terms from time to time, for example to reflect changes to the service or to the law. If we make a significant change we will let you know by email. Continuing to use Relay after a change means you accept the updated terms.
14.Ending the agreement
Either of us may end this agreement in line with the cancellation and missed-payment sections above. We may also end it on reasonable notice if we stop offering Relay, in which case we will help you port your number out where possible.
15.Law
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute.
16.Contact
Questions about these terms or about Relay: accounts@dpom.co.uk.