301% increase in engagement
Lead Generation with Google Ads
The Brief
For law firms, the personal injury field is incredibly competitive and leads often take months or even years to conclude. Because of this, digital marketing campaigns need to keep to tight constraints when it comes to ROI and cost control is paramount. Hayward Baker approached DPOM with a brief to provide a sustainable source of leads for their Personal Injury services without increasing costs. Having previously tried Google Ads with mixed results, we provided an audit along with expectations of how we could provide results.
The Results
Graph shows increased conversions (leads).
Given CPCs associated with legal services are generally high, we set to work to maximize Quality Score to minimize costs while working simultaneously to increase conversion rates. This was key: to get more conversions from no additional ad spend meant we had to increase conversion rate and lower cost per conversion.
Increase in Impressions
Decrease in CPC
Increase in Engagement
Increase in Clicks
Want results like these?
Let's talk about what a tailored Google Ads, SEO or multi-channel campaign could do for your business. Tampa and UK based, 15 years in, no jargon.