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No long-term contracts. Cancel any time with 31 days notice. Prices shown are starting from. Trusted by 4,000+ small businesses worldwide.
Get in touch to learn more about our services and Google Ads pricing packages.
Six investment levels, one honest pricing model. Pick the rung that matches where your business is right now, then climb when you're ready. Every tier above Starter gets a dedicated human account manager, backed up by AI James, your 24/7 AI account assistant, plus our Nebula and Sentinel tools, included free.
James picks up out-of-hours, answers account questions, walks you through performance, and books strategy time with your account manager when human input is needed. Trained on DPOM's playbooks, not a generic chatbot.
Important: James never makes changes to your Google Ads account. Only humans on your DPOM team do that. James is read-only, there to inform you, not to touch the controls.
| Feature | Ignite | Starter | Lite | Standard | Elite | Premium |
|---|---|---|---|---|---|---|
| Maximum Google Ads budget | Self-managed | $500/mo | $2,500/mo | $7,500/mo | $15,000/mo+ | Bespoke |
| Free set up | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| No long-term contracts | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Cancel anytime with 31 days notice | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Upgrade anytime | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Expert management | DIY | ✓ | ✓ | ✓ | ✓ | Founder-led |
| Dedicated account manager | ✕ | ✓ | ✓ | ✓ | 2× | Brett |
| Priority support | ✕ | ✕ | ✕ | ✓ | ✓ | ✓ |
| Search campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| PMax campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Shopping campaigns (PMax) | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Google Merchant Center | ✕ | ✕ | ✓ | ✓ | ✓ | ✓ |
| Retargeting campaigns | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Detailed monthly report | ✕ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email support | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| DPOM Mission Control 🚀 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Telephone support | ✕ | ✕ | Pre-booked | ✓ | ✓ | ✓ |
Flat monthly fees, no percentage of spend, no surprise surcharges. What you see is what you pay.
Move up or down a rung without penalty. You're never locked in to a tier that's outgrown you, or one you've outgrown.
DPOM has been running Google Ads accounts since 2011. Google Partner status, real humans, US-based.
Bundle two or more services and save across the lot - clients on a bundle pay up to 30% less than buying them separately.
Independent reviews on Feefo and Trustpilot. No selective publishing, no asking for edits - what clients actually say.
All prices. Any advertiser can select any package provided they don't exceed the maximum stated Google Ads spend. All packages are monthly recurring subscriptions with 31 days notice cancel unless otherwise stated.
Every one of our pay per click packages is a flat monthly fee based on your ad spend, never a percentage of what you spend with Google. These are transparent PPC packages built for small businesses, so you always know exactly what your Google Ads management costs. The same tiers apply wherever you trade, including Google Ads management in Florida.
From $199 a month for ad spend up to $500, and $399 for spend up to $2,500. Ideal pay per click packages for small businesses getting going with Google Ads.
From $699 a month for ad spend up to $7,500, with a dedicated account manager and weekly optimization. Our most popular PPC pricing package.
From $999 a month for ad spend up to $15,000, with daily monitoring and a senior strategist. Full service pay per click management at scale.
See full Google Ads management services, book a free Google Ads account review, or explore our Google Shopping agency service, Bing Ads management and white label Google Ads pricing for agencies.
Google Ads agency pricing usually comes in three shapes. Knowing the difference helps you compare like for like and avoid nasty surprises in your Google Ads management pricing.
A fixed price each month, whatever your ad spend. This is how we price. It is predictable and keeps our incentives aligned with your results, not your spend.
Some agencies charge a percentage of your budget, so your management fee rises every time you spend more, even if results do not improve. We never do this.
Fees tied to results can sound appealing, but the targets are usually set to suit the agency. We prefer clear, fixed Google Ads agency pricing with no games.
Premium tools, included as standard where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our team. You get the speed of AI with the judgement of 15 years experience.
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Your account is handled by experienced people in Tampa and the UK, not handed to a junior.
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into a trusted small-business marketing agency, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2011.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
We would rather show you than tell you. In 15 years we have grown more than 4,000 businesses worldwide, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
No mystery about what happens after you inquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimization toward more inquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximize your results as your Google Ads agency.
We'll analyze your account data and research your competitors to give us a strong foundation to build and optimize your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimize your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimizing it, and as we analyze your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimize based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimize them to maximize results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimize based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimizations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 31 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per inquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.
Not a static PDF. Filter, expand and explore your live data whenever you want, on any device.
Every change we made that month, written in plain English, so you always know what you are paying for.
We highlight the results that matter, more leads and lower cost per inquiry, so progress is impossible to miss.
Clear next steps and recommendations for the month ahead. We are always pushing for more.
A real interactive demo with sample data. Yours is personalized to your campaigns.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
A clear, honest answer to the question everyone asks before they inquire.
In the US, Google Ads management typically costs between $199 and $1,000 or more a month, depending on your ad spend and how much hands-on work your account needs. Some agencies charge a percentage of your ad spend instead, often 10 to 20 percent, which gets expensive as you scale.
Our Google Ads management pricing is a simple flat monthly fee, from $199 a month for smaller budgets up to $999 a month for larger accounts. There is no percentage of spend, no long contract, and no setup fee unless a brand new account or conversion tracking needs building. That is your Google Ads management cost, in plain numbers.
Management is a fixed monthly fee based on your tier, never a percentage of your ad spend. It starts at $69/month for self-serve Ignite and $199/month for fully managed Starter, up to founder-led Premium at $1,500/month. Use the instant quote tool above for a price tailored to you.
No. Every plan is a flat monthly fee, so your management cost does not climb as your spend grows. You always know exactly what you pay.
There are no long-term contracts and you can cancel any time with 31 days notice. A one-off setup fee applies only if we need to build a brand-new Google Ads account or set up conversion tracking from scratch; if those are already in place there is nothing beyond your monthly fee.
Every managed tier includes campaign management, conversion tracking, plain-English reporting and Sentinel click fraud protection. Higher tiers add a dedicated account manager, the Nebula CRO platform, priority support and, at the top, founder-led management by Brett Dixon. The full comparison is above.
Yes. Start where you are now and climb the ladder as you grow. You can upgrade or downgrade at any time.
No minimum ad spend. We work with budgets from a few hundred dollars a month up to six figures.
Ignite is self-serve: you run the campaigns using our platform and guidance, with no human account team. Every tier from Starter up is fully managed by our team.
Yes, always. You own your account and all of its data, and you keep everything if you ever leave. No hostage tactics.
Yes. Use the instant quote tool above for a tailored price in about 60 seconds, or request a free Google Ads audit and we will show you the opportunities first.
Our Google Ads pricing packages run from self-serve Ignite up to founder-led Premium. Every managed package includes campaign management, conversion tracking, plain-English reporting and Sentinel click fraud protection, with higher tiers adding a dedicated account manager, the Nebula CRO platform and priority support. Pick the package that matches your stage and budget.
Google Ads management costs in the US range from a few hundred dollars a month to several thousand. Our management fees are fixed and start at $69/month self-serve and $199/month fully managed, so you get senior expertise without paying a percentage of your ad spend.
Many agencies charge Google Ads management fees as a percentage of your ad spend, so your costs climb as you grow. We use a flat monthly fee based on your package instead, which keeps your Google Ads management costs predictable no matter how much you spend.
Yes. We exclusively support small and medium businesses, so our Google Ads management packages are built to be affordable and effective for small businesses, with no minimum ad spend and entry tiers designed for smaller budgets.
The most affordable option is self-serve Ignite at $69/month, where you run the campaigns with our platform and guidance. If you want it fully managed by our team, the cheapest managed Google Ads package is Starter at $199/month.
Most agencies charge a percentage of spend plus setup fees and lock you into contracts. Our Google Ads management pricing is a simple flat monthly fee with no contracts, and you own your account. The only one-off cost is a setup fee where we need to build a new Google Ads account or conversion tracking, and it still works out better value over time as your budget grows.
Yes. Our higher packages, including Standard, Elite and founder-led Premium, are built for established advertisers and larger ad budgets, with dedicated account managers, senior strategy input and, at the top tier, Brett Dixon running your account directly.
DPOM's Google Ads management starts at $199 a month for ad spend up to $500. Across the US, agency fees typically run from $199 to $1,000 or more a month, or 10 to 20 percent of ad spend. Our four fixed tiers are $199, $399, $699 and $999 a month.
No. Every DPOM package is a flat monthly fee, from $199 a month up to $999 a month, and never a percentage of your ad spend. There is no long contract, and no setup fee unless a brand new account or conversion tracking needs building for you.
Each tier is set by your monthly ad budget. Starter is $199 for spend up to $500, Lite $399 for spend up to $2,500 with a dedicated account manager, Standard $699 for spend up to $7,500 with weekly optimization, and Elite $999 for spend up to $15,000 with daily monitoring.
DPOM Google Ads management is a fixed $199, $399, $699 or $999 a month, never a percentage of ad spend. Starter at $199 covers Google Ads budgets up to $500 a month and Elite at $999 covers up to $15,000, with senior account managers in Tampa and the UK.
A $500 monthly ad budget fits our two entry tiers. Self-serve Ignite is $69 a month and fully managed Starter is $199 a month, and both cover Google Ads budgets of up to $500 a month. Larger budgets move up to Lite at $399 a month for spend up to $2,500.
No. DPOM Google Ads management is a flat monthly fee: $199 for ad spend up to $500, $399 up to $2,500, $699 up to $7,500 and $999 up to $15,000. There is no long contract, and accounts are handled by experienced people in Tampa and the UK.
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No contracts. You own your account. Cancel anytime with 31 days notice.
