The DPOM Toolkit · Built by DPOM in the UK
Software we built for our own clients: it guards your ad clicks, answers your calls and your website questions, shows you what visitors do and keeps every result in one app. Use one tool, or four of them together in the Toolkit for one monthly price.
Every DPOM tool
Marketing tools for small businesses, each with its own page: what it does, what it costs and how to start. Most are free to try or come with a DPOM package.
Your ad clicks
Click fraud protection for Google Ads. Checks every paid click and blocks the sources of suspicious ones.
From $69 a month, 14 days free
See Sentinel
Your Google Ads
AI that runs your Google Ads under your control: your limits, every change emailed, one tap to undo.
Free while we launch, then from $69 a month
See Ignite
Your Shopping ads
Shopping feed optimization: product titles and labels that match what shoppers search for. For Google Ads clients.
Included on Standard and Elite and in the Toolkit, $139 a month on Starter and Lite
See Starfeed
Your ad landing pages
Landing pages for your Google Ads, shown on your own website address. Nothing technical for you to do.
Included with Google Ads Standard and above, $139 a month on Starter and Lite
See Luna
Your website questions
An AI website chatbot that answers your visitors from your own website, day and night, and sends you the leads.
From $59 a month
See Orbit
Your website visitors
Heatmaps and recordings of real visits, so you can see where people click, scroll and get stuck.
From $69 a month, 14 days free
See Nebula
Your leads
Simple visitor tracking, lead capture and a mini CRM. Know when a lead comes back to your website.
From $69 a month, 14 days free
See Pulsar
Your phone
A local business number that rings your mobile, with an AI receptionist for the calls you cannot take.
Number $29 a month, AI from $99,
See Relay
Relay Convert
Your calls, traced
Website call tracking: see which ad, search or page made your phone ring, and listen back.
$69 a month per website
See Relay Convert
Your website, edited
Edit your own text, images, menus and blog on a DPOM-hosted website. No developer needed.
Included with every DPOM-hosted website
See Nova CMS
Where it all lives
Every tool, report and result in one place, with your account manager and James, our AI account manager, a tap away. On the web and on iPhone.
Free with every DPOM service
See Mission ControlFrom the click to the customer
Follow one customer from your ad to a phone call. Tap a step to see the problem and the tool that deals with it.
Five places a customer slips away between the ad and the call. Tap one.
Bots, click farms and competitors click your ads and never buy, so your budget runs out early. Sentinel checks every paid click and blocks the sources of suspicious ones.SentinelSee Sentinel
People land on your website and leave, and nothing tells you why. Nebula shows where they click, scroll and get stuck, so the page gets fixed.NebulaSee Nebula
A visitor has one question, at 9pm, and your contact form does not answer it. Orbit answers from your own website, day and night, and takes their details.OrbitSee Orbit
They ring while you are with a customer, and ring the next business instead. Relay rings your mobile, and its AI receptionist answers the calls you cannot take.RelaySee Relay
The goal: a customer, and you know which ad or search brought them. Relay Convert shows which ad, search or page made the phone ring, and Mission Control keeps it all in one place.Relay ConvertSee Relay Convert
The Toolkit
Nebula, Orbit Starter, Relay AI 300 and Relay Convert for one website, plus Sentinel and Starfeed when you have Google Ads with us, added in Mission Control. Bought one by one the four come to $296 a month.
Already a DPOM client paying by card? It goes on your usual bill: the rest of this billing month when you add it, then the full price on your usual date. Otherwise it is billed monthly from the day you add it. Each tool has 31 days' notice. No setup fee.
On Google Ads Standard or Elite, most of these tools already come with your package: switch them on from your Tools page in Mission Control instead.
For any business
$209a month
All four tools, set up for you
Comes with
Nebula5,000 recorded visits a month, one website.
Orbit Starter300 conversations a month.
Relay AI 300A business number with the AI receptionist, 300 minutes a month.Relay ConvertOne website, 130 call minutes a month.Bought one by one$296 a month
Get in touchDPOM clients
With our Google Ads management
$209a month
The same four tools, plus Sentinel and Starfeed for your Google Ads account
Comes with
SentinelYour Google Ads account checked, for as long as we run your ads.
StarfeedYour Shopping feed, unlimited products, one Merchant Center account.Nebula5,000 recorded visits a month, one website.Orbit Starter300 conversations a month.Relay AI 300A business number with the AI receptionist, 300 minutes a month.Relay ConvertOne website, 130 call minutes a month.Most of the Toolkit already comes with your package. Switch the tools on from your Tools page in Mission Control.
Real screens
Every tool reports into Mission Control. Tap one to see the real screen.
Checks every paid click on your Google Ads and blocks the sources of suspicious ones, so your budget goes on real people.
See where visitors click, scroll and get stuck, and watch real visits back, with what it means in plain English, so we fix the page and more of them get in touch.
Answers your visitors' questions day and night about your business, declines anything else, and turns chats into inquiries with their details.
A business number that rings your mobile. If you cannot answer, the AI receptionist picks up, takes a message or puts the caller through, and every call is recorded with a summary.
Swaps the number on your website so you can see which calls came from Google Ads, SEO, social or the website itself, and listen back to every one.
See who is on your website right now and where they came from, next to your results, inquiries, reports, invoices and support. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Before you choose
Small business software is easy to sign up for and hard to get help with. Ask these first, of us or anyone.
Who built it, and who looks after it?
YesWe did, and our team looks after it.
Can I talk to a real person?
YesTalk to James, our AI receptionist on (813) 592-8605.
Is the price on the page what I pay?
YesBilled monthly.
Will a busy month cost me more without warning?
NoEach tool has a published allowance, and Mission Control shows you when one is getting busy.
Can I drop one tool and keep the rest?
YesYes, with that tool's 31 days' notice.
Do I see everything in one place?
YesEvery tool reports into Mission Control, on the web and on iPhone.
People and AI, together
DPOM has looked after businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into inquiries, and James, our AI, watching your account day and night.
An experienced person on our team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyToolkit FAQs
Four of our tools together for one monthly price: Nebula, Orbit Starter, Relay AI 300 and Relay Convert for one website. It is $209 a month. Bought one by one the four come to $296 a month.
Your Toolkit also includes Sentinel and Starfeed for your Google Ads account, at the same $209 a month, for as long as we run your ads. On Google Ads Standard and Elite, several of these tools already come with your package: switch them on from your Tools page in Mission Control.
Each tool has a published allowance, and Mission Control shows you when one is getting busy. On Relay AI 300, once the month's minutes are used the AI receptionist stops answering until the next month and calls go straight to your mobile, unless you choose to pay 39 cents a minute for the extra. On Relay Convert, calls carry on past the included minutes but are not recorded until the next month, unless you choose to pay 29 cents a minute.
Yes. Every tool has its own page and its own price. The Toolkit is simply the cheaper way to have four of them.
Already a DPOM client paying by card? It goes on your usual bill: the rest of this billing month when you add it, then the full price on your usual date. Otherwise it is billed monthly from the day you add it. No setup fee.
Yes, with that tool's 31 days' notice. The Toolkit price ends with it, and the tools you keep move to their own prices from the next bill. We confirm those prices in writing first.
Email cancellations@dpom.co.uk and complete the short form we send back. Each tool has 31 days' notice, and billing carries on as normal until then.
Get started
Tell us what is costing you customers, calls, clicks or questions, and we will tell you honestly which tool helps, and what it costs.
Talk to James, our AI receptionist(813) 592-8605